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STATUS: DEPLOYMENT READY
HEAD OF CONTENT / PRODUCTION / STRATEGY
TYLER COLEMAN
HEAD OF CONTENT STRATEGY & PRODUCTION
Engineering culture-driven content systems that scale brands to millions.
CAMPAIGN: PARAMOUNT PICTURES X TOP-GUN
ROLE: DIRECTOR / PRODUCER / TALENT RELATIONS
IMPACT: 25M IMPRESSIONS, 500K ENGAGEMENTS
CAST: JAYSON TATUM, JAY ELLIS, SIERATO
LOCATION
LOS ANGELES
AVAILABILITY
OPEN TO LEADERSHIP ROLES
INTEL
CONTENT SYSTEMS
BRAND SCALE
CULUTRE-DRIVEN STRATEGY
[ STRATEGIC FRAMEWORKS ]
[ PROVEN DEPLOYMENTS ]
KONA BIG WAVE
BUILT CONTENT SYSTEM FROM SCRATCH. SCALED SOCIAL TO TOP 4 ANHEUSER-BUSCH BRAND.
CREATED 25+ ORIGINAL SHOWS.
18+ MILLION MONTHLY VIEWS.
MANAGED GLOBAL BRAND CAMPAIGNS.
VIEW LOGS -->
OVERTIME
BRAND PARTNERS
NIKE / ADIDAS / AMAZON / APPLE. MULTI-PLATFORM CONTENT EXECUTION.
THIS IS NOT CONTENT CREATION. THIS IS CONTENT COMMAND.
I DON'T JUST PRODUCE.
I BUILD SYSTEMS THAT SCALE ATTENTION.
[ MISSION LOGS ]
[ FIELD REPORTS ]
[ PARTNERS & TALENT ]
[ META ] [ DISNEY ] [ JA'MARR CHASE ] [ PARAMOUNT PICTURES ] [ AMAZON ] [ JAYSON TATUM ] [ SLS ] [ LIVE NATION ] [ STICK FIGURE ] [ ADOBE ] [ JACK IN THE BOX ] [ MASON HO ] [ WYNN ] [ SONY ] [ ERIC KOSTON ]
[ UBISOFT ] [ PHILLIPS ] [ COCO HO ] [ SNAP ] [ WYNN ] [ MIKEY FEBRUARY ] [ GMC ] [ KING'S HAWAIIAN ] [ HARRY BRYANT ] [ ADOBE ] [ DISNEY ] [ YELLOWCARD ] [ LIB TECH ] [ KING'S HAWAIIAN ] [ MARK AMBOR ]
[ GMC ] [ STAB ] [ WALLOWS ] [ REYN SPOONER ] [ ADIDAS ] [ CAMERON BOOZER ] [ LEVI'S ] [ DISNEY ] [ A DAY TO REMEMBER ] [ MURF ] [ COOR'S LIGHT ] [ MARK AMBOR ]
01
PLAYGROUNDS
CULTURE FIRST. IDENTIFY WHERE ATTENTION LIVES.
MUSIC / TV / MOVIES / BOARDSPORTS / NBA / NFL
02
PLAYERS
CREATORS + ATHLETES AS DISTRIBUTION. BUILD NETWORKS. NOT CAMPAIGNS.
SYSTEMS
REPEATABLE CONTENT ENGINE.
IDEA --> SHOOT --> EDIT --> DISTRIBUTE --> SCALE
03
+800%
1B
$1M+
100M+
INSTAGRAM GROWTH
KONA BIG WAVE
MONTHLY IMPRESSIONS
OVERTIME NETWORK
MANAGED
BRANDED CAMPAIGNS
REACHED
FOLLOWERS
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IMPACT: 800% GROWTH SURGE // TOP 4 ANHEUSER-BUSCH BRAND
OBJECTIVE: Reposition legacy brand into core culture segments (Surf/Skate/Snow).
[ BRAND_REPOSITION ]
ACTION: Directed 2-day Hawaii shoot; Created and developed 2023-2026 brand playbook architecture.
[ LIVE_OPS_PRODUCTION ]
OBJECTIVE: Produce a live-streaming VR dunk show for 100M+ global ecosystem.
IMPACT: 1B+ MONTHLY VIEWS // $1M+ BRANDED BUDGET MANAGED
ACTION: Managed multi-cam live production; Led Meta Quest integration and technical broadcast stack.
IMPACT: 7M+ MONTHLY VIEWERSHIP // 40 EPISODES (4 SEASONS)
OBJECTIVE: Create show concept and storylines for a new premium Overtime series featuring the Ellis brothers.
ACTION: Created series storylines and narrative arcs; Directed talent relations and high-fidelity production units.
[ SERIES_ARCHITECT ]
INITIATE CONTACT
EMAIL: tylerscoleman@gmail.com
FOR LEADERSHIP ROLES, BRAND BUILDING, OR CONTENT SYSTEM DESIGN
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